Jessica and Matt Anderson, the heart and soul behind Fleet Feet Madison, are celebrating 20 incredible years since they first opened their doors! Since day one, Jessica and Matt have been more than just store owners — they’ve been true champions of the local running community.

With every stride, they’ve shown what it means to give back. Through their long-standing partnership with Girls on the Run South Central Wisconsin, they’ve helped empower countless girls, women, and young people to dream big, set bold goals, and chase them all the way to the finish line.

Thanks to their generous hearts and steadfast support, thousands of Girls on the Run participants and volunteer coaches have laced up their shoes, built confidence, and discovered just how strong and capable they truly are.

Please join us in celebrating Jessica, Matt, and Fleet Feet Madison — 20 years of inspiring movement, community, and joy. Keep scrolling for some fun stats that show just how far they’ve come (and how many miles they’ve helped others travel)!

• 12,000 people have taken part in their training groups
• 1,000,000+ shoes have been tied by Jessica alone
• 179,692 pairs of shoes have been sold (approximately)
• 994 runners finished the 2005 Madison Marathon; 1,879 in 2024
• 12 employees are younger than the store

• Altra (2009)
• Hoka (2009)
• On (2010)
• Strava (2009)